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01 Service · Conversational AI

Assistants that answer. And know when to escalate.

Assistants that cite their source on every answer, escalate with the full context, and are integrated where the work actually lives — CRM, ticketing, ledger. Ungrounded mode off by default. Built for customer-facing or internal use, or both.

I The Service

Conversational AI, grounded by default.


We design and deploy AI-powered assistants for customer-facing and internal interactions — across chat, voice, WhatsApp, Teams, email and in-app channels. Every answer is grounded in your source-of-truth systems through retrieval-augmented generation with citation. Every assistant is integrated with CRM, HRMS and ticketing, and escalates cleanly to humans with the full context preserved. Ungrounded mode is off by default.

We do not ship generic chat boxes. We build conversational assistants whose interaction transcripts pass regulatory compliance audits.

II The brief

The questions clients arrive with.


Four standard customer service challenges we address continuously. If one of these scenarios matches your current contact center performance, our collaboration initiates around a query taxonomy, not a high-level presentation deck.

/ 01

"Support queues are crowded out by the easy questions."

Order status, policy lookups, appointment changes, FAQs. The expensive questions never reach a human, because the queue is full of cheap ones. Deflection lifts the contact-centre cost curve and the agent CSAT at the same time.

/ 02

"HR, IT and policy questions are eating manager time."

Internal Q&A is the same problem in a different uniform. An assistant grounded in the policy library answers the first ninety percent, and managers get their week back.

/ 03

"A previous chatbot answered confidently and wrongly."

Most likely it was ungrounded. We replace the model with a retrieval-grounded, citation-by-default architecture — and turn ungrounded mode off at the configuration level.

/ 04

"Our customers speak more languages than our support team."

We have shipped assistants in 40+ languages including mixed-script and code-switching cases. The model is not the hard part — the data residency and CRM wiring are.

III Key capabilities

Ten capabilities. One framework.


The production-grade conversational stack we deliver to enterprise environments. The language model is a foundational line item; the actual business value resides within the systems integration, data grounding, and escalation workflows.

01

Multi-channel assistants

Seamless consumer, workforce, and partner support across specialised chat widgets, voice portals, and enterprise message routing. Optimised for native web applications, WhatsApp Business, Microsoft Teams, email protocols, Twilio, Genesys, and more.

Web/App Voice WhatsApp/Teams
02

Core-system integration

Bidirectional connections linking virtual assistants directly to your CRM, HRMS, service ticketing tools, and core ledger applications. The system reads secure record layers and writes back transaction histories with full auditable logs.

Salesforce ServiceNow Zendesk
03

Retrieval-augmented generation

Granular source citations rendered automatically with every output. Immediate fallback alerts route to human agents whenever system confidence metrics fall below specified thresholds. Fabricated, ungrounded responses are locked down completely at the system layer.

RAG Citations Confidence gates
04

Multilingual coverage

Comprehensive native processing support across forty-plus global languages featuring automated transliteration and conversational code-switching. Complex mixed-script communications are dynamically preserved rather than simplified.

40+ languages Transliteration Code-switching
05

Conversation analytics

Deep tracking for unexpected intent drift, automated query deflection velocities, root escalation drivers, and granular CSAT correlation metrics. We bypass superficial vanity data to focus strictly on operational metrics that impact budget performance.

Deflection Escalation CSAT
06

Guardrails

Firm domain boundaries, hardcoded regulatory compliance filters, and automated agent handoff parameters. The virtual assistant is programmatically blocked from generating any outputs that contradict your established corporate policy corpus.

Red-lines Compliance Handoff

“The language model is a commoditized resource. The validation loops, backend enterprise integrations, and human escalation guardrails represent the actual product.”

Talk to an engineer
IV Tech stack

The tools we build with.


An active overview of the technological architectures we deploy. Operating seamlessly across voice, web interfaces, applications, and core messaging pipelines—enforcing strict UK and EU data residency wherever your regulatory frameworks demand compliance.

Filter
/ AI

Models & foundations

Frontier processing APIs and specialised, fine-tuned open-weight language models—selected purely on empirical evaluation suite results, never superficial demos.

Anthropic Claude OpenAI GPT Azure OpenAI AWS Bedrock Fine-tuned open-weight
/ Frontend

Channels & SDKs

The interactive presentation surfaces and customer touchpoints where your users and corporate workforce interact.

React Next.js Web-widget SDK iOS SDK Android SDK Twilio Amazon Connect Genesys
/ Backend

Services & connectors

Bidirectional, schema-mapped, and audit-compliant connectors linking conversational tools directly to core enterprise CRM and ticketing pipelines.

Python · FastAPI Node.js · NestJS PostgreSQL Redis Salesforce ServiceNow Zendesk Intercom
/ Cloud

Hosting & residency

Hardened cloud architecture options deploying directly across AWS, Microsoft Azure, and GCP—providing verifiable regional data residency boundaries your compliance teams can easily inspect.

AWS Azure GCP UK residency EU residency
V Business outcomes

The numbers after the audit.


Performance achievements evaluated precisely how contact center operations and customer experience directors measure success—quantified on highly deflectable contact categories, following strict grounding protocols, with transparent CSAT adjustments documented.

25–45%
Operational cost reduction across deflectable customer contact categories
Seconds 24/7
Instantaneous first-response speed across every supported digital interface
CSAT parity+
Identical or higher customer satisfaction scores compared to live agent historical baselines
100%
Complete chat audit traceability—logging every response variation, source citation, and escalation event

Specific engagement target parameters are finalised and committed to in writing during the initial technical Discovery phase.

Get a free consultation

Have an over-crowded customer queue your digital assistant should be managing? Transmit your high-volume conversational intents, and our engineering team will provide a structured pilot proposal within five business days.

Start the conversation
VIII Why SBL

Built for institutions, not for demos.


Why partner for conversational automation with an engineering organization that explicitly designs and supports production infrastructure.

  1. Grounded by default

    Every virtual assistant we deploy into production explicitly maps and cites its underlying source record. Ungrounded generation is turned off directly at the system configuration level—not just promised as an abstract concept.

  2. Integration is the product

    The foundational model is simply a modular component. The core long-term value resides within your CRM networks, ticketing systems, and backend ledger integrations—bidirectional, structured, and entirely audit-aware.

  3. We measure what moves the budget

    We track real deflection ratios, underlying escalation categories, and net CSAT adjustments. We deliberately ignore superficial metrics like "monthly active users" to focus on numbers that defend your operational expenditures.

  4. Multilingual reality

    Our teams deploy international conversational assistants across forty-plus distinct languages, handling complex code-switching variations and mixed-character scripts instead of basic translated keyword matching.

  5. Lineage by default

    Every interaction is completely logged: recording the specific generated response, the retrieved text chunk, system confidence levels, and clear escalation paths. The compliance package is an automatic product of the live system, never a retrospective document.

  6. Independently appraised

    Formally certified across CMMI Level 3, ISO 9001, ISO 27001, and ISO 27701 standards. Delivering localised regional data residency boundaries that align with regulatory frameworks.

IX Case studies

Conversational AI & Virtual Assistants, independently verifiable.


Engagements where the deflection target was met, the CSAT delta moved up, and the audit on every conversation was on the page. Filter to widen the view.

Industry
CASE 01 US university research initiative

Reliving History with Geospatial Intelligence

260 years of fragmented historical maps transformed into a georeferenced spatial database for anthropological and land-use analysis. A prominent US university needed to study the historical evolution of Uxeau, France, across multiple centuries of land ownership, taxation, and agricultural activity. The research depended on digitising and harmonising vintage maps dating back to 1759 — each with different scales, formats, and levels of degradation — into a single spatially accurate GIS environment suitable for comparative analysis. 260+ years of historical mapping digitised and layered. Lambert II precision georeferencing using Esri GIS tools. Multi-era land parcel and feature extraction delivered at scale.

“Historical GIS digitisation transformed fragmented archival maps into a searchable spatial database, accelerating anthropological research and long-term land-use analysis. “
Read the case
CASE 02 US radiology AI company

AI-Powered CT Scan Annotation

30,000+ CT scans annotated at 98.9% segmentation accuracy for AI-driven radiology models. A US-based MedTech AI company developing radiology models for tumour detection and analysis required clinically precise annotation support to accelerate model training and validation. Existing workflows faced rising costs, limited access to qualified medical annotators and growing compliance pressure around handling sensitive patient imaging data.

HIPAA-compliant medical annotation workflows improved radiology AI accuracy, accelerated tumour detection model training and reduced operational costs significantly.
Read the case
CASE 03 A US-based mortgage company

Mortgage Foreclosure Data Management

40%+ faster foreclosure data processing with 50% higher accuracy across multi-county property records. A US-based mortgage data company managing property intelligence across more than 155 million properties and 3,000+ counties required a scalable operational model for foreclosure data collection and processing. Their existing workflows relied heavily on manual back-office operations, creating delays, inconsistencies and rising operational overhead across fragmented government data sources.

Standardised foreclosure processing improved nationwide property data accuracy, reduced turnaround times and created a scalable mortgage intelligence operations framework.
Read the case
XHow you can work with us

Three engagement models. One operating standard.

The underlying commercial configuration adjusts to your procurement needs; our engineering governance and compliance benchmarks remain unyielding. Whichever deployment option you prioritize, you receive the identical transcript audit trails and system escalation workflows.

/ A

Dedicated Teams

An integrated, standing engineering pod that completely manages your conversational roadmap—comprising machine learning developers, UX designers, evaluation analysts, and platform ops.

  • Best forMulti-channel product rollouts, continuous intent library adaptation, and multi-language expansions.
  • CommercialPredictable monthly delivery structure; team capacity scales fluidly based on clear notification periods.
  • GovernanceAssigned technical delivery director; weekly project steering updates; formal quarterly business performance reviews.
Talk to us
/ B

Fixed-Scope Projects

A specific customer communication channel or targeted intent taxonomy delivered directly to a defined query deflection benchmark.

  • Best forCore first-channel deployment pilots, single-department intent automation, and rapid proof-of-value implementations.
  • CommercialFixed-cost arrangement; milestone-linked invoicing schedules; objective technical acceptance parameters.
  • GovernanceStatements of Work locking down explicit deflection thresholds and human escalation parameters on day one.
Talk to us
/ C

Staff Augmentation

Expert conversational-AI engineers and software specialists integrated directly into your existing project framework—operating inside your production sprint model while executing to our rigorous code standards.

  • Best forOvercoming immediate project capacity deficits or injecting hyper-specialised capabilities (advanced NLU, dialog framework design, complex RAG pipelines, model evaluation).
  • CommercialStraightforward per-resource monthly billing model paired with a minimum three-month workflow integration commitment.
  • GovernanceManaged via your internal daily development processes, backed entirely by our compliance footprints and engineering execution credentials.
Talk to us
XIHow we deliver

Four phases. Same rhythm every time.

Conversational automation projects routinely break down in production when they are isolated as mere language model challenges. True stability requires balancing text content formatting, tight enterprise systems integration, and deterministic human escalation guardrails.

01

Discover

Granular query taxonomy mapping, primary source-of-truth system inventory, and explicit deflection target setting. We baseline exactly what successful performance looks like directly on the page.

Week 1
02

Design

Conversational flow mapping, safety guardrail enforcement, escalation parameter configuration, and specialised evaluation dataset building. Your absolute compliance posture is locked in on day one.

Weeks 1 — 2
03

Build

Agile technical development cycles integrated with an extended shadow-mode operating phase prior to public rollout. The virtual assistant performs silently alongside live human teams before managing traffic autonomously.

Weeks 3 — 8
04

Scale

Continuous performance tuning loops, automated intent drift tracking, and geographical multi-language expansion. We ensure your deflection metrics remain fully auditable and accurate over time.

Ongoing

“An autonomous virtual assistant built to blindly answer every arbitrary query without strict data grounding is simply a system engineered to provide errors.”

Contact us
Trusted by 100+ clients·20+ years in regulated technology·4,000+ projects delivered·99.1% on-time
We had a chatbot that had been quietly disabled because it answered too confidently. SBL replaced it with one that cites its source on every answer and escalates with the full context. Deflection up 41 percent; CSAT eight points above the human-agent baseline.
Director of Customer Operations UK insurer — Conversational AI — claims-status assistant
XIITell us about your project

Send the top intents. Receive a measured pilot proposal.

Not an ambiguous sales pitch. Provide your top twenty customer interaction intents along with your foundational database profiles, and our engineering architects will deliver a custom deflection-target strategy within five business days.

Phone+44 791 884 7631
ServiceConversational AI & Virtual Assistants